The 7 Triggers to Yes

Here you will find a range of materials about the 7 Triggers business development system, from the scientific principles behind the methodolgy to the available learning formats.

Skills & tools are delivered by way of a web-based learning management system (LMS) containing a comprehensive, interactive course designed to get professionals rapidly up-to-speed. A forum area for questions, plus the YesMaker Action Plan tool ensure that participants hit the ground running.

A sample sales page may be seen here; a sample email here.

Please feel free to share this page with others in your organization who may require access to 7 Triggers materials.

The World's Most Researched Skill

For most of history, logic and reason were focus of persuasion. Most of history was wrong. Recent science proves how much more influential emotional triggers actually are. Click here to download.
Course Description and Formats

All 7 Triggers are profiled in the course description, along with a variety of ways to get busy professionals up-to-speed on a system for masterful business development. Click here to download.
Want a Yes? Activate a Trigger

The secret to persuasion success is discovering how different people employ their own individual, internal triggers to avoid total analysis paralysis. Then shortcut your way to YES. Click here to download.
Frequently Asked Questions

What is persuasion? What is a Trigger? How do we know this works? Is persuasion manipulation? Why do I need these skills? Get answers to these questions and more. Click here to download.
Don't Take Our Word For It

The books, audio programs, workshops and e-learning courses built around The 7 Triggers are fueling fortunes across the business spectrum. Read a range of comments. Click here to download.
Beyond IQ: A 7 Triggers Audio Book

7 Triggers to Yes author Russ Granger provides actionable info to grow your business in his talk for Jay Abraham's League of Extraordinary Minds. Click here to download.